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Advertising that Works
Ten marketing priorities when you start your business
Gain customer loyalty and keep your regulars for life
Improving the effectiveness of your advertising
Ways to identify new markets and customers
Creating a promotional plan
Use focus groups to understand your customer
Testing the market before taking the plunge
Sure-fire marketing plan in eight easy steps
10 ways to build a competitive advantage
Identifying your target market
Build your marketing plan by creating awareness
How to write a customer questionnaire
How to accurately forecast sales
Be aware of cultural differences within your customer base
Five top ways to research your market
Undertaking your own market research
