What goes into a blog post? Helpful, industry-specific content that: 1) gives readers a useful takeaway, and 2) shows you’re an industry expert. Use your company’s blog posts to opine on current industry topics, humanize your company, and show how your products and services can help people.
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When evaluating potential agencies, consider their expertise in various aspects of branding and design.
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A well-defined statement helps participants focus their creativity and ensures is on the same page.
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When everyone understands and believes in the shared goal, they are motivated to work cohesively.